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Question: Describe two criteria used to asses a market's potential for a new product.
What is a distribution channel? What is the relationship between channels of distribution and logistics?
Selective and exclusive market exposure and how they affect the three basic types of promotions.
I need to identify the target audience for this PR campaign and am having trouble determining exactly who it would be.
Can you think of any other industries where this type of innovation occurred and incumbent companies did not succeed?
What are three lessons learned relative to the importance and effectiveness of various pricing strategies?
What are characteristics (e.g., age, income, education) of the target market customers for the following products or services?
What are three key issues that a Quebecois copywriter must take into account when we are importing into Quebec an alcoholic beverage?
What are some of the environmental factors that you will need to consider in marketing your coffee in China?
Determine a promotional budget and if you have any strategic partners (identify them).
Analyze your organization's resources and capabilities (organization profile).
Should national brand manufacturers also supply private label brands? Why or why not?
Describe how to position products and services compared to the competition. Discuss the implications of the societal marketing concept.
What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons marketers use them?
There are two basic pricing strategies that an organization can utilize for introducing new products.
For this project, define a comprehensive promotional strategy for your product or service that includes the following components:
The product is reusable bags for the Target Corporation. The bags will be sold for 99 cents and when the bags are no longer usable
What pricing policy would you use to maximize profitability for your product/service and target market?
The way how it works is students earn rewards for going to local businesses around their campus, check in through the QR code at the business and earn points
Sales have slowed and it was recently necessary to mark down retail price to under $500 in order to remain competitive. Profits are approaching breakeven point.
Choose one example of architecture that you believe best exemplifies the characteristic post-modern style
You are working in the product development department of a company that creates household products.
Write a response explaining the concept of competitive pricing, with examples to illustrate your points.
The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix.
Develop pro and con arguments with respect to customized pricing. What are the differences in implementing the policy across different product types