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What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan
According to the punctuated equilibrium model, in which step/phase is group productivity the highest?
Identify the key ways that Apple's Progress Report has changed since last year.
We have all discussed when and how marketing can help and improve sales.
Discuss what you think to be the ethical implications of the product's or service's introduction into the market place.
Analyze the sales force structure. What is the current sales force structure that is being used and what might be the limitation of the sales force structure
Today, in many consumer-packaged-goods companies sales promotion accounts for 75 percent of the combined budget.
What is the difference between product layout and process layout? Which product and process layout represents your organization's current layout?
Consider Coca-Cola and Pepsico, two successful companies that compete with each other.
Excluding the supermarket deals, choose a product and marketing campaign that targets buyers in a down economy.
Why would you want to do business with Wal-Mart to market your product? Why would you choose to use a different retail outlet?
Describe the difference between localization, adaptation and standardization of a global product or service.
Discuss Coke and Pepsi`s current situation. Discuss how Coke has been a leader in the cola wars and Pepsi a follower.
Relationship Management - The ability to develop a network of relationships and contacts whose cooperation is necessary to achieve organizational goals.
Write a report outlining the advantages and disadvantages of carrying a separate line of private label products.
Effective collaboration and communication among doctoral learners is critical to their success. Learners are part of a larger community, and share values
Respective skill sets where one would find them for an intrapreneurial versus entrepreneurial approach.
Discuss the difference between groups and teams. What are the pro's and con's of each?
Discuss how non-sales business functions affect the sales function for the organization.
What are the primary differences between advertising and publicity? How ethical is advertising that appears as publicity?
More manufacturers are using new technologies to move toward "mass customization" in their product offerings.
What are the three prongs of the social responsibility attack strategy embraced by some firms today?
Comparison of activity based and conventional product costs: manufacturer
You work for a company that makes children's clothing. You have manufactured over a million units of a new summer dress for little girls.
What if the company only pays $140 per unit? How does this change the contribution towards profitability?