Problem:
Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion.
Its products include plastic beverage containers produced at its plant in Albany, Georgia, custom plastic parts produced at its plant in Pontiac, Michigan, and plastic fan parts produced at its facilities in Hangzhou, China. The company's research and development is done at the corporate headquarters in San Jose. Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers.
Riordan Manufacturing is planning to introduce a new product/service in another country that is China.
I need to identify the target audience for this PR campaign and am having trouble determining exactly who it would be. I am thinking the manufacturing companies that exist in China that will be using the new product/service. Can you help elaborate?
I also need to determine the business implications.