Problem: For this project, define a comprehensive promotional strategy for your product or service that includes the following components:
1. Create a sales promotion strategy for your product - Toyota Corolla.
2. Design a public relations strategy that you will follow before, during, and after the launch.
3. Outline the advertisement that you want to use to market your product or service. Think of your target market segment and the nature of your product.
4. Decide upon the media that you would like to advertise on. Is the theme of your advertisement robust enough to ensure that your advertisement is equally effective on all media? Suggest how will you measure the effectiveness of your advertisement.