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How can external employees promote the business's brand(s)?
Question 1. Identify the strategic and tactical aspects of Levi's positioning exercise.
Please explain each with at least 150 words per item along with references. The Brand is TIDE: Background: 1. Brief history of the Brand
We haven't even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line.
Problem: Establish the unique competitive advantage of NIKE FUEL BAND in relationship to the competition.
Question: What is the difficulty in measuring the brand equity of a brand like Coca-Cola?
1) Evaluate a promotion campaign for a branded product 2) Evaluate the pricing strategy for a branded product
Look at 20+ ads from Coca Cola, and systematically analyse how these ads have changed over the years.
Discuss two products, one in which the package plays a significant role and one in which it play a minor role. Discuss potential role of packaging in innovation
Briefly describe the branding and positioning strategies Philips. Do they build brand loyalty? If so, what emotions are involved?
Question: Please explain the importance of using Linkedin for displaying community involvement.
Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries?
Please provide assistance in completing a project/report on the Brand Marketing module. The brand I had chosen to do is Apple.
What are the main differences between a brand and a product? How do brands and products address the needs/wants of a consumer?
Problem: Identify the US Army brand and discuss the following elements of the its positioning bulls-eye:
Choose an example of a brand whose advertising can be used globally without making big changes in the ad campaign.
While strategic partnerships are common in today's business environment, choosing the right partner is critical.
Think about the prevalence of brands in your life. As product categories cross your mind, consider the brands that come to mind.
Compare and contrast estimated time with actual time of completion
Choose a franchised brand of food operations with which you are very familiar. Assume you are going to purchase a franchise.
You like an iPhone produced by Apple. What do you think of when you think of the brand and products? Build a mind map of the brand.
Problem: How does a company change the basis of competition in their industry by using IT?
Question: People differ in their readiness to adopt or try new products.
Explain the meaning of the terms product and service. Compare the differences and similarities by explaining the product-service continuum.
Problem: How does Wal-mart use channels of distribution to support its products or services?