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Choose a familiar clothing store. Describe its product mix, including its depth and width. Evaluate the mix and make suggestions to the owner.
Compare the mission statements, assess the quality of the statements and provide recommendation to improve the quality of the mission statement.
Do you think a city or country can be a brand? Why or why not? What else can be branded?
Why is product placement becoming a critical element for advertisers and marketers?
Why is "Positioning" important in segmenting? What are three reasons for segmenting a product's offering?
Discuss a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
What are some of the challenges of market research?
Do you agree that acquiring value by purchasing other companies that compliment the brand or in some way secure the parent company's position? Explain
Describe the concept and importance of branding. Explain the effect retail branding has on customer relationships.
Who are the major competitors to Proctor and Gamble's product Pampers in Kenya's market?
Problem: What is the current market needs and growth for diapers in Kenya?
Question: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen has having some positive aspects?
Discuss the importance of social media and marketing including internal branding and external branding.
Give examples of decisions you have made that correlate to Extended Decision Making, Limited Decision Making, Habitual Decision Making.
Find an advertisement or infomercial on YouTube, broadcast TV, cable, or the Internet for analysis.
1) Development of Pricing Strategies aligned with Strategic Focus 2) Development of Distribution Strategies aligned with Strategic Focus
He begins his decision-making process with a search to determine which MP3 player is best for his needs.
What are some factors that influence consumer purchasing decisions? Which do you believe are most important? Why?
I am trying to confirm through tangible numbers that customer service or the lack of it, has impacted the sales of Coca Cola products.
How might you use different types of research to forecast market reaction to a new kind of disposable baby diaper?
For many reasons, small and medium sized businesses are slow to adopt technology to improve their business models.
Create a marketing plan for the company. To what segments will your company market to, and what variables should be used in these segmentations?
How does an exclusive brand such as LV grow and stay fresh while retaining its cachet?
Can Canon benefit from the association with the Workshops?