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Different types of goodwill customers

Problem 1: Describe the different types of Goodwill customers.

Problem 2: Which of the four sets of factors affecting consumer behavior do you believe most strongly affects consumers' purchase decisions from Goodwill?

Problem 3: How does Goodwill's recognition of consumer behavior principles affect its marketing mix?

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Marketing Management: Different types of goodwill customers

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Marketing Management: Different types of goodwill customers

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