Problem:
The purpose is to discuss the Japanese market and developing the most effective marketing entry strategy based on the research of the marketing analysis. The market analysis discusses three main components of market intelligence. Before entering a new market it is important to analyze customer and consumer needs, their expectations for products and services, and their buying behavior. Without this information, it is highly possible that a product or service will not be accepted in a particular market. The Japanese market is unique for reasons that they want the best and most popular products. The research will also discuss the current and past competitive environment. Japan over the years has lost its economic stability, which is unfortunate since Japan has the potential to be very competitive in the market. The market analysis will discuss the overall environment including economic, political, technological, social and cultural.