Product: A health drink
Develop an advertising campaign for the product. The campaign will be broken down into 2 parts: explanation and justification for the advertising campaign, followed by the ad itself.
The explanation/justification portion should include the following:
-Target market chosen for the new beverage and explanation
-Product name with reasons why it was chosen based upon the target market
-Packaging description and how it will appeal to the target market
-Advertising campaign description, mock-up of ads if available, and explanation of the consumer behavior motivation behind the ads
As for the advertising itself, it is not necessary to draw an ad, but you should include the following:
-Types of media to be used (e.g., television, print, and Internet) in the campaign
-The tagline (slogan) for the campaign and its general theme
-Reasons for choosing the media, tagline, and theme based on consumer behavior principles
-An explanation of how the advertising will reach the target consumer in terms of motivational or persuasion techniques outlined in the course