Question 1: What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not?
Question 2: Are there any drawbacks of not incorporating marketing into the sales function of a large company? If so, please explain.
Question 3: Examples of products used in a target marketing strategy and examples of products used in a mass marketing strategy?
Question 4: Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?