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Make is a top-performing salesperson at pharmaceutical supply company
For each of the following small businesses, describe the best form of business ownership: sole proprietor, partnership, or corporation.
Print Media Advertising (PMA) has been given a contract to market Buzz Cola via newspaper ads in a major southern newspaper
You are hired as a consultant to a management training program.
What does the brand mean in today's market? How has it evolved over time?
Problem: How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?
Compare and contrast these services using any 3 of Lovelock's dimensions.
Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months.
Describe how "going global" via the Internet presents opportunities and challenges. (Give me three opportunities and three challenges)
Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%.
What is the difference between macroenvironmental and microenvironmental factors? How does Coca Cola use both of these?
Consider your own experiences in working with a team. What was your individual role in this team?
Based on their website, what are areas that servicing marketing principles can be applied?
What different methods might a manufacturer of baby foods employ to better understand how their customers make decisions about which brand to purchase?
Problem: Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following:
Why would a firm hire Communispace to create a branded marketing research online community (MROC)?
Problem 1: What is the innovation of Crowd Sourcing? Problem 2: What is the innovation of Crowd Filtering?
Write a return e-mail describing the various people who might influence the customer's buying decision.
Create an IMC strategy for a specific brand of clothing. What promotional elements would you include and what would be the look and feel and message?
Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion).
Identify the segmentation criteria that will affect your target market selection. Identify your target market.
You are the event manager and the AV company you have hired is offering you a 10% kickback from your client's AV order. How do you approach the issue?
You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from specialized marketing.
Problem: What makes for a "good" brand name. Evaluate the new name for TUI and discuss with your classmates.
Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems