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Follow the path of the Apple i-pad with regard to the consumer adoption process.
Analyze your organization in its present form. Explain your organization's structure, workforce diversity, market/customer diversity, and communications
Vita-Sure (hypothetical company) plans on marketing a vitamin c supplement with the added benefit of being a mosquito repellant
Carmen sells woman's sportswear. She is experienced in making sales presentations to groups of two to four buyers.
What cultural competence skills are needed to work effectively in the field of marketing and sales? Identify at least three skills.
Create a 2-3-page supply chain system report that contains a narrative description of a business's global supply chain, a systems map of supply chain
Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.
Examine how application pools will help to reduce costs of licensing of applications.
Describe a situation in which a company could benefit from including personal selling strategies in its IMC plan.
What strategies can the company use to increase the chance for marketing success for this new product it has developed?
Prepare a sales presentation for a Walmart purchasing agent to convince the purchasing agent that Walmart needs to sell your product.
Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements
Why is it important for marketers to monitor current trends in marketing? How does a marketing information system identify and measure trends?
Proposed title of project: Vanderbilt University Medical Center: Challenges of expansion for Healthcare Systems
What is a marketing decision support system? What are some of its key features? Why is a MDSS important for health care organizations?
What value is added by the following? Rates in terms of "high", "low" or "none" and explain:
What impact does your socio-economic position have insofar as motivating your consumer buying decisions?
Provide a BRIEF OVERVIEW (1 PARAGRAPH ONLY) of any ad, commercial, or entire advertising campaign
Identify major channel alternatives. What type of intermediaries are they using?
A marketing approach to introducing a new product into the global marketplace and the challenges it faces.
Problem: You are a marketing manager interviewing for a new job at several different firms simultaneously.
Why are marketing channels and intermediaries necessary in foreign markets?
Describe the main line of business of the company. Name four of the countries in which the company operates.
Why do you need to communicate the role of market research in an enterprise operation?
Your firm is expanding into a new product category, solar panels for residential homes, and needs to develop a new network of dealerships.