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You will identify major elements of high-reliability organizations providing long-term care
A network proposal has to be developed for a manufacturing company. The design is an L-Shaped building approximately 1500 square feet.
How does demographic and geographic data collection differ from psychographic and life cycle? What is the value of each? Provide examples.
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women?
How would you - as an automotive marketer - utilize any of the marketing concepts to enhance automakers' efforts to market to this segment?
Examine how workplace discrimination undermines organizational effectiveness.
List possible ways in which to improve the management of these agents and distributors. Include refernces, APA style
You are in charge of creating a television advertisement for a corporate product/service of your choice.
Personally, I believe that market research should be conducted before the product life-cycle and during the product life-cycle
Why is it necessary to evaluate the new product idea at each and every stage of the development process?
Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing?
What is CPM? Why is CPM important? What are some of the differences between 'total cost of CPM' and 'advertisement versus the CPM rate'?
Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area.
I am a marketer for Amazon and we are expanding to Mexico. Briefly outline and describe the issues your company must consider regarding each of the following:
What impact do smart phones have on consumers currently? What advantages do marketers have targeting people with smart phones versus just a regular cell phone?
As a result, the number of channels used by your firm, and the number channel intermediaries needs to be re-evaluated.
Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to sales representative?
List and describe the factors that are contributing to the growth of direct marketing.
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels?
Using a combination approach of your own words and research to define a project
How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors?
What are planning, strategy, and strategic management, and why are they important to me as a manager?
Problem: Select an organization (Coca-Cola) that conducts both domestic and global marketing.
Your assignment is to outline a marketing plan for Ajax. Ajax wants you to consider product policy, pricing, promotion and distribution issues.
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?