Problem:
Assume you are the Chief Marketing Officer of the company launching the product or service that you have selected. Develop the marketing strategy for the product or service in terms of:
- Features that differentiate it from the competition
- Promotion of the product or service
- Distribution for reaching the customers
- Pricing, discounts, rebates
- Target audience
How will the business environment affect the color, packaging, marketing, and price of the product you are about to launch?