Question 1. Marketers often use sales promotion techniques like coupons and contests to build interest in a brand. Think about the last time you participated in a brand-related contest. What attracted you to the contest? Did it influence your purchase of the brand? Was it effective in changing your purchasing habits?
and reasoning, and comment on the postings of at least two peers.
Question 2. What is the impact of a brand Web site on decision making? Would people prefer to buy online from a brand Web site or from a brand store? Why? Based on your experience, what role do Web sites have in promotional campaigns?