Problem: You have been asked to write a report on service marketing. In your report, address the following:
1. What is meant by service marketing?
2. What are at least three ways in which service marketing differs from product marketing?
3. What are at least three characteristics of service marketing?
4. What are the changes that have occurred in the hospitality industry in the last five years?
5. Suggest two strategies that would help improve services to the hospitality industry.