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What primary and secondary research methods are used in the workplace? How effectively are they used? Give an example.
What would be a creative way to sell computers. How you would sell computers to organizational buyers vs to consumers.
What is marketing? How does marketing fit into a company overall? How does it differ from sales?
Basic factors that a firm should analyze before deciding whether to standardize or customize their international marketing strategy.
To test the effectiveness of a new type of plastic handcuffs, law enforcement agency puts cuffs on sample of 30 persons who belong to local weightlifting club.
XYZ, Inc.'s executive management team has decided to market their top-selling product to China.
Describe in detail KAISER PERMANENTE. Discuss how this product is new to the marketplace.
How would you use the information on whom Americans trust for marketing purposes?
What would be the impact on foreign exchange markets if Congress takes too long to raise the US debt ceiling and some of the debt is in danger of default?
What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market"?
Why is the first step (problem recognition) in the consumer purchase decision process, probably the most important?
What are the various segmentation criteria that must be considered for target market selection?
Are there circumstances when it is appropriate to employ mercantilist ideas to promote a favorable balance of trade?
Are the different organizations using different pricing strategies? What strategies are being used and why?
Of the theorists (Adam Smith, David Ricardo, Heckscher-Ohlin, Michael Porter) who in your opinion most accurately describes the realities of global trade?
Find a recent crisis where an organization's credibility was threatened.
Describe the qualitative and quantitative methods that will be used to evaluate program data.
Give an example of an organization that has effectively utilized place or distribution strategies to create a competitive advantage.
How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?
Explain and discuss the meaning of public enterprises highlighting the legal and functioonal .
Choose an example of market segmentation. Discuss the criteria used to segment the market and the strategies used to appeal to the segment.
What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways
What makes some global marketing strategies better than others and how do you know the difference?