Marketing strategy on introducing flavored milk beverages


Problem:

Marketing strategy on "introducing flavored milk beverages to a target market of 6 - 12 year olds".

3Submit a complete outline based on the information described in point 4 as well as a paragraph or two explaining briefly what our marketing plan will entail and why.

4) The outline should refer to the following information

A) Current marketing situation

B) Opportunity and issue analysis

C) Objectives

D) Marketing strategy

E) Action Programs

F) Financial projections

G) Implementation controls

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Marketing Management: Marketing strategy on introducing flavored milk beverages
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