Develop a marketing plan for a new product


Problem:

You have just started your first marketing job and your first assignment is to develop a marketing plan for a new product. The first step in the development of the plan is to find some examples of plans that other companies are using in which you can find ideas.

Using your course materials, the Cybrary, and/or the Internet, locate 10 examples of marketing plans. Create an annotated bibliography for each of your examples.

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Marketing Management: Develop a marketing plan for a new product
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