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Please discuss Pfizer's general philosophy on pricing and the role pricing plays within the organization.
Select an existing production organization. Analyze the organization's current vision , mission, business strategy, operations strategy, supply chain
Research then discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior model.
Imagine that you are part of the marketing management team at Home Plus, a regional discount big-box retailer who competes with Wal-Mart and Target.
What is a distribution channel? What is the relationship between channels of distribution and logistics?
To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report
Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA
Introduction Every organization and business wants to be successful and have desire to get constant progress
What have been the key success factors for Anheuser-Busch? Where is Anheuser-Busch vulnerable? What should it watch out for?
Define Public Relations (PR). Express how PR is integral to the marketing mix. Examine the impact of PR on society. Give an example.
How should this market be segmented? Identify the key segmentation variables that are relevant for this market.
1) What have been the key success factors for GE? 2) What recommendations would you make to GE's senior marketing executives going forward?
How does public relations fit into the overall Intergrated Marketing Plan?
What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together?
Facilitating marketing institutions are powerless in the marketing channel. Agree or disagree. Explain.
Imagine that you work for a car manufacturer and your team is charged with evaluating the viability of a greenfield auto assembly plant in Mexico.
A good response will present "proof" of their correct selection by including advertising copy supporting the product or services POD or POP.
Imagine that you are a senior analyst in the business intelligence department of a company manufacturing automobile parts.
What ways are there that allow an executive officer of a bank to retain customer loyalty while his competitors provide online banking to their customers.
This sales information by menu item does not currently exist. What type of data is our restaurants using for its market research?
Problem: Marketing is a basic function of all organizations. But what does marketing consist of?
List at least three of the "macroenvironment" forces of the marketing environment and give a hypothetical example for each force
On what techniques should be used to prepare next year's sales forecast for all three market areas.
Question: Define physical distribution and characterize the major functions performed within a physical distribution system.
Home Plus currently focuses on offering a broad range of discount consumer goods, from small home furnishings and clothing to packaged goods