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Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market.
Developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features.
Describe marketing tools used by Expedia. Please help me with an evaluation of the customer service seen on the web site.
Discuss the importance and effectiveness of differentiating based on service?
Imagine that you are creating a marketing plan for a company that will sell ice cream cones.
I am doing some research on the Target Store Corporation.
Imagine having a discussion with the CEO of your organization about the diversity of the US population and the globalization of business
How has the internet affected Marketing communication efforts ? Give some examples.
Identify ways a company can move from a "commodity" position to one of a cost and/or value advantage
Assess the effectiveness of several media channels utilized to communicate a pharmaceutical brand to the target audience
Imagine that you are a hospital's compliance officer, and you are charged with making a presentation to your hospital's board of directors regarding the moral
What is the index of retail saturation? How is it used in making a location decision?
Within your organization, how is the effectiveness of a marketing campaign or plan determined?
Should these issues impact the marketing of "SunShine" drink? Why or why not?
Imagine you are developing the organic juicing company with retail stores and a franchising system in San Antonio, Texas.
The management team at Gap is struggling to regain its premier position in retailing. As part of a focus group, you and your team have been asked to brainstorm
Your IM or KM system has been running for some time. You think that the organisation should now be collecting information about the system's performance
Imagine that you are a manager in a health care facility and have been given the task of developing a training program for the new interoperable electronic
How can database marketing improve marketing performance?
Imagine you are currently working at a doctor's office. You are approached by the office manager who asks you to develop an effective way of storing patient
I need to describe at lease three (3) possible marketing channels that the company might want to consider using for this physical distribution
A surprising number of corporations place themselves in an adversarial relationship with consumers. Discuss.
Imagine that you are a manager / team leader. Rate your comfort level with resolving conflict in the workplace
Imagine that you are an international marketer responsible for promoting a product with a negative country-of-origin effect
Market logistics is a critical component of successful marketing strategy and a major cost element for company operations.