What advertising message comprises
What type of appeal must the advertising message comprises?
Expert
The advertisement can encompass two major kinds of appeal:
a) Emotional appealb) Moral appeal
Clarify the different kinds of Role of ‘PR’ in an organisation?
Briefly describe what do you mean by the term Press Release?
Briefly describe the main functions of retailing?
Illustrate different concept of Public Relations?
Briefly describe what do you mean by the term Websites?
Provide a brief introduction on the term internet ‘marketing’? Through what other names is it recognized?
Briefly describe the necessary characteristics of the retailing?
Make a short list on what the marketing department comprises of?
Discuss the main influence on organisational buying behaviour and indicate how salesforce can benefit from a clear understanding of these influences
What do you mean by the term publicity? Provide some illustrations also?
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