Pricing strategies and programs for the organization

Question

Who usually designs the pricing strategies and programs for the organization?

Answer 1

Depending on the size of an organization, the pricing strategies and programs for an organization are usually designed by marketing manager in consultation with the top level management comprising of the CEO and Board of Directors at board meeting. In small size organizations, the organization might hire an external consultant to design the pricing strategy for the organization. The external consultant examines the history and present business of the firm and then accordingly counsels the proprietor of the organization as to what must be the pricing strategy and how it is to be applied.