Necessary characteristics of the retailing
Briefly describe the necessary characteristics of the retailing?
Expert
The necessary characteristics of the retailing are as:
i) Direct interaction by customers: The retailer acts as the ultimate link among the organization and its customer.
ii) Small purchases: Customer purchases goods in small lots from the retail stores. Thus there are numerous visits to the retail store by the customer.
iii) Instrument of marketing communication: Through which information regarding the product is disseminated to the in need customers.
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