Problem:
I am currently undertaking a dissertation based on branding activities of Samsung Electronics. I am currently undertaking a literature review. What i think i need to loot at are, the theories of branding and corporate branding. I found that there are differences in product branding and corporate branding. I roughly know what they are. But i am still not sure how different they are. During the analysis of Samsung's branding activities, i became more confused as i am still not sure whether they are engaging in corporate branding as i previously thought. I know they do not advertise on every single products. but.. I am just so confused. Can you explain what exactly corporate branding is? And what branding activities Samsung engages in?