Problem:
You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a New Product you wish to launch and the marketing plan you will develop over the next five weeks .
Since non-disclosure and confidentiality agreements have been signed, this venue provides a unique opportunity to share ideas with peers about your product.
What product, good, or service will you be working with?
Provide details about the company and its products.
(Remember I would be using and working with this company for the next 5 weeks)
Be sure to pick a product or company that is ready to market.
If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
Please remember that this assignment is all about--marketing the product or service to your targeet customer group and we'll be going through the steps to do that.
Please cite any information necessary.
THIS IS THE TEXT BEING USE IN THIS SUBJECT
Winer, R.S. (2004). Marketing management, 2nd edition. Upper Saddle River, N.J.:Pearson Education, Inc.