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Marketing management is a discipline for business people as they need to understand human demands and requirements in order to sell their products or services. People needs and demands are fulfilled through marketing efforts implemented by businessman. Customers are targeted and grouped to maintain a portfolio of customers who are particularly target market for a business. In this product or service value is created and communicated to the customer as this subject is considered as both art and science. Marketing management main focus is to provide right product to the right customer. A highly affordable and competitive price for a product or service needs proper marketing communication.
There are 4 basic marketing mix applied in every business -
These are four basic topics of marketing mix which needs to manage in every business to enhance product selling or promotion.
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