Youve had great success in taking the companys leading


Think of yourself as the Director of International Marketing for a major United States company. (Please pick the company of your choice.) You’ve had great success in taking the company’s leading product and promoting it to two very different or contrasting international cultures. The company president would like you to give a presentation to enlighten the other international marketing directors about the difference(s) in culture there can be with international marketing. Give a brief history of the product, the marketing research that went into each culture, how the product was modified or appearance altered from the U.S. appearance, and the success of the product today in each of those two different cultures.

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Operation Management: Youve had great success in taking the companys leading
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