Assignment Task:
Social media can transform the way businesses operate from client/customer connectivity to profiling your brand. In this assessment, you are required to develop a social media strategy for your new brand and understand the key metrics required to be able to effectively measure, monitor and optimize the ensuing business performance.
Write social media campaign plan For your own new brand, on your chosen social media platform (Instagram, TikTok, LinkedIn):
Step 1: Develop an optimised brand profile (including handle name, bio, profile picture, highlight titles)
Step 2: Establish Social Media Goals
Step 3: Audience: Complete a Customer Persona (based on secondary research). This section should be referenced.
Step 4: Content Creation: Complete a Style Guide Template
Step 5: Content Creation: Create one piece of content for each category i) Awareness ii) Interest and iii) loyalty. Justify how each content created meets Steps 2-4.
Step 6: Amplification: Identify and Justify one influencer for each category i) Macro ii) Micro and iii) Nano
Analytics report
For your new brand, identify and research what social media and business metrics will allow you as a brand manager to make informed decision making, in order to be able to effectively measure, monitor and optimise your social media strategy and business performance. This report should be based on secondary research and referenced throughout.