Implemented a penetration pricing strategy


Problem: Jefferson Products has implemented a penetration pricing strategy and set prices as low as possible. The company is still having difficulty overcoming the competition and gaining the advantage. Which is the most effective option available to Jefferson? Select answer from the options below Jefferson should focus on maintaining continuous low pricing rather than focusing on short-term price-cutting strategies that offer special sales. Jefferson should focus on reducing costs of distribution and promotion to beat the competition with more efficient marketing strategies. Jefferson should revisit its cost-based analysis to determine the actual price to generate a profit at the current retail sales price. Jefferson should focus on setting prices lower to create a major marketing weapon against the competition and to give them an advantage.

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Marketing Management: Implemented a penetration pricing strategy
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