Assume that you are the marketing director for a small firm that manufactures educational toys for children. Your boss, the company president, has decided to develop a mission statement. He's admitted that he doesn't know much about developing a mission statement and has asked you to help guide him in this process.
Write a memo outlining exactly what a mission statement is, why firms develop such statements, how firms use mission statements, and your thoughts on what the firm's mission statement might be.