As a marketing student, you know that large firms often organize their operations into a number of strategic business units (SBUs). A university might develop a similar structure in which different academic schools or departments are seen as separate businesses.
Consider how your university might divide its total academic units into separate SBUs.
What would be the problems with implementing such a plan? What would be the advantages and disadvantages for students and for faculty? Be prepared to share your analysis of university SBUs to your class.