Problem: Luxury Branding and Advertising
Luxury Branding and Advertising Project
Choose two luxury brands; compare and contrast them from marketing and communication perspectives. Observe their business strategies; find out their similarities and differences. You should explain why you have chosen the two brands and what are their similarities and differences. You should consider their business strategies while preparing your project.
Choose a brand other than Louis Vuitton, Hermès, Armani and Pierre Cardin.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.