Homework: Strategic Planning Implications
Coca-Cola Company is considering you for an entry-level brand management position. You have been asked to prepare an analysis of the global and U.S. alternative beverage industry as part of the selection process. Prepare a 5 to 6 pages report that includes a description of the industry's strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. The company's management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for energy drinks, sports drinks and alternatives.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.