Assignment:
Q1. What are differences and why should market researchers be concerned with them? Why are marketing managers concerned with them?
Q2. What is considered to be a “small sample,” and why is this concept a concern to statisticians? To what extent do market researchers concern themselves with small samples? Why?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.