Why might they be using these different channels differently, Marketing Management

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Why might they be using these different channels differently

Problem

Compare and contrast a company's social media with some of their more traditional advertising campaigns (on TV, digital, print, etc.). How are they similar or different? Why might they be using these different channels differently? What are some of the benefits or downsides of these different communication channels?

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Marketing Management: Why might they be using these different channels differently

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Marketing Management: Why might they be using these different channels differently

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