Explain one advertisement you gathered
Problem
Explain one advertisement you gathered and discuss whether or not it meets the "consistency challenge" with respect to its communication objective(s), target audience, positioning, creative message strategy, and creative message execution.
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Why might they be using these different channels differently? What are some of the benefits or downsides of these different communication channels?
Search the internet and create about any one company's marketing strategy in terms of segmentation and targeting? Except Nike and Coca Cola.
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Is the Nike's campaign as comprehensive and as integrated as those described in the opening vignette? Why or why not?
Explain one advertisement you gathered and discuss whether or not it meets the consistency challenge with respect to its communication objective.
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Search for your favourite product's positioning and tagline and how it is helping the company in reaching potential customer? Except Coca Cola.
Provide a summary of a sport and/or event marketing-related article you have read in a (North American) reputable publication.
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