What market entry approach should an international firm


Question 1: When negotiating to introduce a start-up product into an overseas market, what market entry approach should an international firm consider and why? What risks need to be considered in this process?

Question 2: The technological level of advancement in a country is an important indicator of the progress of its society. Would you agree with this statement? What technological factors should an international firm give attention to when marketing to an overseas country?

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