Why might a company choose not to advertise


Discussion Post

i. One of the main criticisms of green marketing and consumerism is that the retail prices of goods and services fail to reflect the true costs of their manufacturing and marketing efforts. Would a fair price for a product also include a premium for its impact on the environment and human health? Why or Why not? Provide specific examples to support your answers.

ii. There are firms that focus on their social and environmental sustainability of its products and processes, but without talking too much about it. Why might a company choose not to advertise about its sustainability efforts? Are there any advantages from a public relations standpoint of not telling one's own sustainability story?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why might a company choose not to advertise
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