Assignment
a. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer these same questions for USAToday.com.
b. How has a continuous strategy of marketing innovation proved successful for USA Today and USAToday? Do you believe that USA Today is well positioned for the future? Explain.
c. What are the SWOT implications for USA Today as it looks toward its future? What strengths and opportunities can USA Today leverage as it looks for a competitive advantage in the distribution of news and information?
d. Based on USA Today's experiences with print and online news, evaluate the longterm potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.