Why is this a common buying motive during a slow economy, Marketing Management

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Why is this a common buying motive during a slow economy

Problem

a) Give an example of advertisement that increases awareness for a product, brand, business, or special cause. How would you rate the effectiveness of the advertisement?

b) Which type of buying motive (emotional, rational, patronage) is the most prevalent when the economy is bad? Why is this a common buying motive during a slow economy? How might the other buying motives be a factor when making purchases in a slow economy? Provide examples.

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