What might be a reason why apple glassworks was targeted, Marketing Management

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What might be a reason why apple glassworks was targeted

Problem

Brandon owns a franchise of Apple Glassworks Inc. At the corporate level he never really gets much support to help the community, but Brandon, and other franchise owners, have been sponsoring local little league sports teams for the past 15 years. Brandon wasn't too surprised when Huffington Post broke a story stating that Apple Glassworks Inc. was among a list of uncharitable brands. What might be a reason why Apple Glassworks was targeted by journalists?

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