Identify some factors-issue that are particularly important, Marketing Management

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Identify some factors-issue that are particularly important

Problem

i. What are the main challenges for MNCs when they do business in African markets? Using the PESTL for your analysis.

ii. What PESTEL factors should a foreign firm consider when contemplating entering the African market? (as well as when already operating there!) Identify some factors&/issue that are particularly important for the firm and be prepare for doing business in these countries and discuss them.

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Marketing Management: Identify some factors-issue that are particularly important

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Marketing Management: Identify some factors-issue that are particularly important

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