Why entrepreneur avoid over-reliance on one-two customers


Question 1: Discuss why an entrepreneur should avoid over-reliance on one or two customers. Support the view that the strategy should be to do everything possible to build other parts of the new venture in order to reduce dependence on a single, large customer or two.

Please use peer-reviewed and textbooks to support your 200 to 250 word response. Use APA 5th edition guidelines for in-text citations and the reference list.

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Strategic Management: Why entrepreneur avoid over-reliance on one-two customers
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