How apple company become a major world company


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How has Apple Computers, under Steve Jobs' leadership, managed to become a major world company, since 1997 (10 years)?

Case Instructions:

Please read required article (s) and conduct additional research.

Study the Background Materials to assimilate and differentiate among strategies

What does Apple Computer do to attract and maintain customers?

Identify Apple strategies at the business, corporate, and functional levels.

Identify the Apple competitive advantage

Another important

Analyze whether the stated mission fits the stakeholders' goals and objectives.

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Strategic Management: How apple company become a major world company
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