Case Scenario:
Passionate about gourmet cooking and frustrated at having to travel all over town to gather the ingredients for one simple meal, Kathy Kudler decided to open her own gourmet food shop. Her vision was to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success.
Kathy's vision became a reality in 1998 with the opening of the La Jolla store. Her concept was an immediate success and in two years Kudler's expanded with the opening of the Del Mar location. Our latest store opened in Encinitas in 2003 and we are already looking for just the right spot for another shop!
Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true. Thank you for your patronage and giving us the opportunity to serve you.
Each of our stores has its own modern European Style Bakery.
In the wee hours of the morning, our bakers begin mixing their dough and creating fresh breads and pastries including fruit tarts, table loaves, flat bread and the flakiest croissants in Southern California.
Our breads and pastries are made from old world recipes and the finest ingredients - Irish butter, organic eggs and unbleached flour.
Kudler's bakery products do not contain preservatives.
Our meat and seafood are procured from certified organic producers.
The meat and seafood products are fresh and prepared in the store to your order. The butcher shop in each store carries:
- Dry, aged beef
- A variety of poultry including turkey, duck, pheasant, quail and chicken
- Lamb
- Home-made sausages - made without preservatives
- A wide variety of local seafood
- Live lobsters
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 s.f. of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments:
- Fresh Bakery and Pastries
- Fresh Produce
- Fresh Meat & Seafood
- Condiments and Packaged Foods
- Cheese's and Specialty Dairy Products
History:
Our founder, Kathy Kudler, was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet repast, she suddenly realized that there was an opportunity for an upscale epicurean food shop in La Jolla.
Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within nine months the store was at break-even and was profitable for the year.
In 2000, a second store was opened in Del Mar and in 2003 our third shop opened in Encinitas.
Summarize the selected virtual organization's mission and vision, and identify the organization's strategic objectives.