Why did improving the site authority also improve seo result


Review Case Study - Lloyds Pharmacy Online Doctor:

Q1. Why did Click Consult decide to focus on improving Online Doctor's backlink strategy?

Q2.  Why did improving the site's authority also improve their SEO results?

Q3. Why did Online Doctor want to focus on SEO rather than PPC?

Q4. Do you think search engine algorithms can help businesses become better at what they do? Explain your answer.

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Marketing Management: Why did improving the site authority also improve seo result
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