Problem
Choose a brand in the United States that you think is an icon of your local culture and conduct a cultural audit. Provide some descriptions of your selected brand (images, website link, or short description is highly suggested). Follow these steps: Describe the culture: cultural orientation, value-priorities, core beliefs, etc. Analyze the brand on:
1) Country-of-origin associations (strong or weak?)
2) Brand associations with potential cultural meanings (describe in detail)
3) Cultural authority/stature: is the brand active in cultural discourse? Does the brand promote a conversation around important cultural issues (past or current)?