Marketing Disucssion: FTC Social Media Disclosure Guidelines
Answered the following questions with 1-2 thoughtful paragraphs each:
1. If there is a connection between an endorser and the marketer that consumers would not expect, and it would affect how consumers evaluate the endorsement, why is it important that the connection be disclosed?
2. Why are businesses required to have a social media policy and train employees?
3. What are the "10 Magic Words" of disclosure?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Insructitons-for-Discussion.rar