What metrics will you be using to define success


Paper Assignment: Implementation and Evaluation

For this paper, you provide an overview of your implementation and evaluation plan. Include a description of your plan to implement your marketing plan. This should include information on what resources you will need, the timetable, and any roadblocks that need to be overcome. Identify your internal and external stakeholders. What relevant legal and ethical considerations must be made?

For your evaluation plan, include a description as to how you will measure the effectiveness of your marketing plan. Consider the following:

• How frequently will the plan be reviewed?

• What metrics will you be using to define success?

• Which relevant legal and ethical considerations may need to be updated or modified?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What metrics will you be using to define success
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